Case Study – New Forest Fascias

Project brief – To modernise and digitise the business’s online presence, enhancing visibility and reach across digital platforms.

Step one – Logo redesign

To help this business succeed online, I first needed to ensure its visual branding aligned with the modern digital image we aimed to create. The previous logo featured shading and 3D elements typical of early 2000s design, which made the brand feel outdated and overlooked.

The new logo is clean, modern, and fully 2D, making it easy to apply across all branded materials without visual conflict. It uses two bold colours that reflect the local area. The forest green, in particular, conveys a calm, professional tone that strengthens the brand’s presence.

Step two – Facebook page optimisation

Updated Facebook page cover image

I designed a new Facebook cover image for the company page that clearly highlights the business’s key services and contact details. The sleek design stays true to the brand by using the two contrasting colours consistently.

SEO optimised about section

To enhance the business’s online presence, I conducted keyword research to identify the terms and phrases commonly used on Google and other search engines when users search for this type of service. Based on this research, I wrote an optimised “About” section for the customer’s Facebook page to improve its visibility and ranking in relevant search results.

New social tiles for improved page content

I created a branded social media tiles to improve the visual content on the business’s Facebook page, helping to boost engagement and present a more professional online presence.

Step three – improve email content and visual

I improved the business’s email content and appearance by refining the copy for clarity and impact, and updating the design to be more visually appealing and aligned with the brand. This helped increase readability, engagement, and overall professionalism.

“Really happy with the service from JTB Marketing Lab. They sorted out our Google listing and set us up with email marketing that actually works, we’ve had more local enquiries coming through already. Everything was clear and easy to understand, and they knew exactly what we needed for the business.”

New Forest Fascias